Privacy & site use policy.

Privacy and site use policy

Effective date: January 22, 2021.

SeaKits, LLC (“us”, “we”, or “our”) operates the website and the Wheelhouse Technologies and Vessel Vanguard applications for boat owners and operators through a subscription (hereinafter referred to as the “Service”). The site is not anticipated to be considered a social site.

The SeaKits website site is made up of 2 areas. The first area is the general website open to public access for the purpose of attracting new customers to our Service and for sharing company and industry related information with our existing customers of the Service. The second area is available only to subscribers of our Service through a contract process. The details of how information and data entered in the subscriber Service may be used by SeaKits is provided in a separate contract and accessible only through a subscription with password protected access.

When using the publicly-accessible general website, you may be supplying data through your connection or you may be asked to supply non-sensitive personal data. Providing this information is voluntary. Data supplied directly by you or through your connection may be used for presenting information to you while you are connected to the site or in the future. Data may be used to contact you for consultation, advertising, analysis, selling or informing you of our products or products of our affiliates, sales and market research purposes and additional business related activities.

The following outlines our policies regarding the collection, use and disclosure of non-sensitive personal data when you use our general website and the choices you have associated with that data.

We use your data to provide and improve the Service and for other business related activities that may lead to a sale of services or products to you from which SeaKits will benefit in a business manner. By using the site, you agree to the terms of this Privacy and Site Use Policy.

Types of Data Collected

Non-Sensitive Personal Data (NSPD)

While using our site, we may ask you to provide us with certain non-sensitive personal information that can be used to contact or identify you. NSPD may include, but is not limited to:

  • Email address
  • First name and last name
  • Business Name, Title or business area of responsibility
  • Phone number
  • Address, City, State, Province, ZIP/Postal code
  • Cookies and Usage Data

We may use your NSPD to contact you directly or indirectly with newsletters, marketing or promotional materials and other information that may be of interest to you or your company. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

Usage Data

We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device (Usage Data).

This Usage Data may include information such as your computer’s Internet Protocol address (IP address), browser type, browser version, the pages of our site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When you access the site with a mobile device, this Usage Data may include information such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our site and we will then store certain information for business purposes.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our site or Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our site or Service.

Examples of Cookies we use:

  • Session Cookies. For site or Service operation.
  • Preference Cookies. To remember preferences and various settings.
  • Security Cookies. For security purposes.

Use of Data

SeaKits uses collected data for various purposes, such as:

  • Provide and maintain access to our Service or site
  • Notify you about changes to our Service or site
  • Allow you to participate in interactive features of our Service or site when you choose to do so
  • Provide customer support
  • Gather, evaluate, and analyze information so that we can improve our Service or business
  • Monitor the usage of our Service or site
  • Detect, prevent and address technical issues
  • Provide you with news, special offers and general information about other goods, services and events unless you have opted not to receive such information
  • Other business purposes as SeaKits determines

Legal Basis for Processing Personal Data under the General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), SeaKits legal basis for collecting and using the NSPD on the site or any Sensitive Personal Data (Personal Data) in the Service depends on the Personal Data we collect and the specific context in which we collect it.

SeaKits may process your Personal Data because:

  • We need to configure and execute a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • To comply with the law

Retention of Data

SeaKits will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

SeaKits will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a short period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or when we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to a United States-based server where it is processed.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

SeaKits will take reasonable steps to treat your data securely and in accordance with this Privacy Policy.

Disclosure of Data

Legal Requirements

SeaKits may disclose your Personal Data in the good faith belief that such action is necessary:

  • To comply with a legal obligation or if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency)
  • To protect and defend the rights or property of SeaKits
  • To prevent or investigate possible wrongdoing in connection with the site or Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially available means to protect your Personal Data, we do not guarantee its absolute security. Do not enter any information that you judge to be harmful if it would become known to another party in the general site access areas. You agree we have no liability relating to data gathered in the public areas of the site.

Our Policy on “Do Not Track” Signals under the California Online Protection Act (CalOPPA)

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. SeaKits aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where SeaKits relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service or site functionality (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service or site is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


We may use third-party Service Providers to monitor and analyze the use of our Service and site.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service and site. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Behavioral Remarketing

SeaKits uses remarketing services to advertise on third party websites to you after you visited our Service or site. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service or site.

Google Ads (AdWords)

Google Ads (AdWords) remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on – – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


Twitter remarketing service is provided by Twitter Inc.

You can opt-out from Twitter’s interest-based ads by following their instructions:

You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page:


Facebook remarketing service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page:

To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook:

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy:


AdRoll remarketing service is provided by Semantic Sugar, Inc.

You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page:

For more information on the privacy practices of AdRoll, please visit the AdRoll Privacy Policy web page:

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.